Doing Business in Guatemala
Challenges and Opportunities
Doing Business in Guatemala
Challenges and Opportunities
With its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future.
This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests.
Chapter 3. Political and Legal Environment
Chapter 4. Cultural and Socioeconomic Environment
Chapter 5. Establishing a Business in Guatemala
Chapter 6. Marketing in Guatemala
Chapter 7. Conclusions and Future Trends.
This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests.
Chapter 1. Introduction
Chapter 2. Economic EnvironmentChapter 3. Political and Legal Environment
Chapter 4. Cultural and Socioeconomic Environment
Chapter 5. Establishing a Business in Guatemala
Chapter 6. Marketing in Guatemala
Chapter 7. Conclusions and Future Trends.
Spillan, John E.
Campbell Lopez, Marleen
| ISBN | 978-3-030-64306-5 |
|---|---|
| Media type | Book |
| Copyright year | 2022 |
| Publisher | Springer, Berlin |
| Length | XVII, 179 pages |
| Language | English |
