Research Design in Business and Management
Research Design in Business and Management
This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. The textbook also covers academic writing and provides valuable tips about the whole research process. It not only serves students as a resource to conduct their research projects. Moreover, it is also a helpful reference throughout the entire academic career. For the 3rd edition, the authors have added sections on research integrity and artificial intelligence in academic research.
Scientific Progress and Intellectual Contribution
Research Design
Writing about Research
Common Research Designs in Business and Management
Conclusion.
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Hunziker, Stefan
Blankenagel, Michael
| ISBN | 978-3-658-52744-0 |
|---|---|
| Media type | Book |
| Edition number | 3. Aufl. |
| Copyright year | 2026 |
| Publisher | Springer, Berlin |
| Illustrations | XII, 289 p. 17 illus., 16 illus. in color. Textbook for German language market. |
| Language | English |
