This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.

Chapter 1. Integrated Framework for Understanding Creativity

Chapter 2. Creativity and Strategic Decision Making by Top Management Teams
Chapter 3. Creative Strategic Problem Formulation
Chapter 4. Competitive Advantageous Intent while Strategising may lead to Problem Myopia
Chapter 5. Negative Creativity and Organised Irresponsibility
Chapter 6. Strategic Intent Undermines Creative Outcomes: Evidence from a Randomised Control Trial
Chapter 7. Creative-Strategic Theoretical Model: Conclusions, and Implications.