Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers' attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
Essays
General Discussion and Conclusion.
Introduction
Structure and Content of the EssaysEssays
General Discussion and Conclusion.
Wagner, Katja
| ISBN | 978-3-658-35149-6 |
|---|---|
| Media type | Book |
| Edition number | 1st ed. 2021 |
| Copyright year | 2021 |
| Publisher | Springer, Berlin |
| Length | XVII, 243 pages |
| Language | English |
