Epistemological Attributions to Entrepreneurial Firms
Linking Organizational Design and Operational Efficiency
This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve operational efficiencies. It aims at bridging entrepreneurial theories with strategies in practice. The book discusses entrepreneurial business modeling by mapping the entrepreneurial mindset and analyzing cognitive inputs to drive entrepreneurial efficiencies. This book also discusses effectiveness of marketing strategies, causes, and effects of marketing strategies on entrepreneurial performance, organizational design practices, and design-to-market concept in the context of contemporary organizational and operational designs.
Chapter 1 Understanding Micro- and Small Enterprises.- Chapter 2 Review of entrepreneurial epistemologies.- Chapter 3 Contemporary Entrepreneurial Practices.- Chapter 4 Entrepreneurship and Markets.- Chapter 5 The Entrepreneurial Road Ahead.- Index.
Rajagopal, Ananya
| ISBN | 978-3-030-64634-9 |
|---|---|
| Article number | 9783030646349 |
| Media type | Book |
| Edition number | 1st ed. 2021 |
| Copyright year | 2021 |
| Publisher | Springer, Berlin |
| Length | XXIII, 149 pages |
| Illustrations | XXIII, 149 p. 10 illus. |
| Language | English |
