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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

Making Consumers Switch from Counterfeit to Genuine Luxury
Successful GAM Organisation
The World's leading E-retailers and Environmental Sustainability
Willingness to Pay in Food Retailing
Retailing in Brazil
Retailing in New Zealand.
ISBN 978-3-658-09602-1
Article number 9783658096021
Media type Book
Edition number 2015
Copyright year 2015
Publisher Springer, Berlin
Length VII, 160 pages
Illustrations VII, 160 p. 10 illus.
Language English