Innovation and Product Management
A Holistic and Practical Approach to Uncertainty Reduction
This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.
Part III: Innovation and Product Management
Broadening the Topic.
Part I: Fundamentals of Innovation and Product Management
Part II: Process of Innovation and Product ManagementPart III: Innovation and Product Management
Broadening the Topic.
Gaubinger, Kurt
Rabl, Michael
Swan, Scott
Werani, Thomas
| ISBN | 978-3-642-54375-3 |
|---|---|
| Article number | 9783642543753 |
| Media type | Book |
| Copyright year | 2015 |
| Publisher | Springer, Berlin |
| Length | XVI, 327 pages |
| Illustrations | XVI, 327 p. 199 illus. With online files/update. |
| Language | English |
