This book provides a comprehensive description of the global pharmaceutical industry along with its many public policy issues, both international and specific to the U.S. It presents basic economic analytical and empirical models useful for analyzing various aspects of pharmaceutical markets and drug policies. Coverage includes competition and market structure, the drug development process, pricing strategy, and post-marketing surveillance.

Preface

Introduction
Pharmaceutical Industry Overview
Pharmaceutical Research and Development
Pharmaceutical Production
Pharmaceutical Marketing and Distribution
Pharmacy Benefit Management
Patients, Physicians, Pharmacists, and Insurers
Drug Utilization Patterns
Demand and Utility Theory for Medications
Elasticity of Demand for Medications
Definition of Drug Prices
Characteristics of Market Competition
Brand-Name and Generic Drugs
Analysis of Pricing Strategies
New Drug Approval
Drug Information
Patent Policy
Antitrust Law, Mergers and Acquisitions, and Price Discrimination
Drug Utilization Review and Cost-Containment Strategies
Dietary Supplements and Alternative Medicines
Post-Marketing Drug Surveillance and Drug Safety
Pharmacoeconomic Evaluations for Formulary Decisions.