Innovation and Product Management
A Holistic and Practical Approach to Uncertainty Reduction
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
1;Preface;6 2;Contents;10 3;About the Authors;16 4;Part I: Fundamentals of Innovation and Product Management;18 4.1;1: Corporate Success Through Market Driven Innovation;19 4.1.1;1.1 Introduction;19 4.1.2;This Chapter Will Discuss;19 4.1.3;1.2 Innovation and Innovation Management;21 4.1.3.1;1.2.1 Framing of the Term ``Innovation´´;21 4.1.3.2;1.2.2 Innovation Management;21 4.1.3.3;1.2.3 Classifying Types of Innovation;22 4.1.4;1.3 Innovation and Uncertainty;24 4.1.4.1;1.3.1 Dimensions of Uncertainty;25 4.1.4.2;1.3.2 Levels of Uncertainty;28 4.1.5;1.4 Significance of Innovations for Business Management;30 4.1.6;1.5 Success Factors of Innovation Management;31 4.1.6.1;1.5.1 Innovation Strategy;31 4.1.6.2;1.5.2 Innovation Process;33 4.1.6.3;1.5.3 Resources and Innovation;35 4.1.6.4;1.5.4 Innovation Culture;36 4.1.7;1.6 Innovation Related Special Features of SMEs;36 4.1.8;References;37 4.2;2: Integrated Innovation and Product Management: A Process Oriented Framework;42 4.2.1;2.1 Introduction;42 4.2.2;This Chapter Will Discuss;42 4.2.3;2.2 The Role of Product Management;44 4.2.3.1;2.2.1 Strategic Tasks;44 4.2.3.2;2.2.2 Operational Tasks;45 4.2.4;2.3 Process-Oriented Innovation and Product Management;46 4.2.4.1;2.3.1 Innovation Management as a Core Task;46 4.2.4.1.1;2.3.1.1 Evolution of Innovation Process Models;46 4.2.4.1.2;2.3.1.2 Design as Sub Process of Innovation Management;49 4.2.4.2;2.3.2 Integrated Process Model of Innovation and Product Management;50 4.2.5;2.4 Implementing the Process Model;52 4.2.5.1;2.4.1 Team-Building;53 4.2.5.2;2.4.2 Analysis;53 4.2.5.3;2.4.3 Process Specification;54 4.2.5.4;2.4.4 Process Implementation;55 4.2.6;References;56 4.3;3: The Front End of Innovation;58 4.3.1;3.1 Introduction;58 4.3.2;This Chapter Will Discuss;58 4.3.3;3.2 Characteristics of the Front End of Innovation;59 4.3.4;3.3 Success Factors at the FEI;61 4.3.5;3.4 Models of Front End of Innovation;61 4.3.5.1;3.4.1 Variable Degree of Structuring the Front End of Innovation;63 4.3.5.2;3.4.2 Theoretical Process Models for the Front End of Innovation;63 4.3.5.2.1;3.4.2.1 Stage-Gate Process;64 4.3.5.2.2;3.4.2.2 Three Phase Front End Model;65 4.3.5.2.3;3.4.2.3 New Concept Development Model;66 4.3.5.2.4;3.4.2.4 Concept Exploration Phase of the Innovation Process;67 4.3.5.2.5;3.4.2.5 Integrated Front-End Process Model;68 4.3.5.2.6;3.4.2.6 Holistic Front End of Innovation Model;71 4.3.6;References;73 4.4;4: Innovation Strategy;76 4.4.1;4.1 Introduction;76 4.4.2;This Chapter Will Discuss;76 4.4.3;4.2 Innovation Strategy as Part of the Corporate Strategy;78 4.4.3.1;4.2.1 What Does Strategy Mean?;78 4.4.3.2;4.2.2 Innovation Strategy and Strategic Business Management;79 4.4.4;4.3 A Closer Look at Innovation Strategy;80 4.4.4.1;4.3.1 Components of the Innovation Strategy;81 4.4.4.2;4.3.2 Characteristics of the Innovation Strategy;82 4.4.4.3;4.3.3 Innovation Strategy and Uncertainty;83 4.4.5;4.4 Bringing Innovation Strategy to Life: A Process Oriented Approach;85 4.4.5.1;4.4.1 Situation Analysis;86 4.4.5.1.1;4.4.1.1 Company Analysis;86 4.4.5.1.2;4.4.1.2 Analysis of the Company Environment;88 4.4.5.1.3;4.4.1.3 Data Linking;90 4.4.5.2;4.4.2 Strategy Formulation;91 4.4.5.3;4.4.3 Strategy Implementation;91 4.4.5.4;4.4.4 Evaluation and Control;92 4.4.6;References;93 5;Part II: Process of Innovation and Product Management;96 5.1;5: Idea Management and Open Innovation;97 5.1.1;5.1 Introduction;97 5.1.2;This Chapter Will Discuss;97 5.1.3;5.2 Open Innovation: A Central Approach;98 5.1.4;5.3 Gathering Ideas;100 5.1.4.1;5.3.1 Collection Versus Generation of Ideas;100 5.1.4.2;5.3.2 Definition of Search Fields;101 5.1.4.3;5.3.3 Sources of Information and Ideas;102 5.1.4.4;5.3.4 External Sources of Information and Ideas;102 5.1.4.4.1;5.3.4.1 Customers;102 5.1.4.4.2;5.3.4.2 Suppliers;103 5.1.4.4.3;5.3.4.3 Other Competitors;104 5.1.4.4.4;5.3.4.4 Publications and Patents;104 5.1.4.5;5.3.5 Internal Sources of Information and Ideas;106 5.1.4.5.1;5.3.5.1 Employees;106 5.1.
Gaubinger, Kurt
Rabl, Michael
Swan, Scott
Werani, Thomas
| ISBN | 9783642543760 |
|---|---|
| Article number | 9783642543760 |
| Media type | eBook - PDF |
| Edition number | 2. Aufl. |
| Copyright year | 2014 |
| Publisher | Springer-Verlag |
| Length | 327 pages |
| Language | English |
| Copy protection | Digital watermarking |
