Innovation in a High Technology B2B Context
Exploring Supply Networks, Processes and Management
Innovation in a High Technology B2B Context
Exploring Supply Networks, Processes and Management
Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.
Innovation Network and Case Study.
Industrial B2B Marketing
Value and Innovation in Customer-Centric Business-to-Business CollaborationInnovation Network and Case Study.
Möhring, Monika Maria
| ISBN | 9783658057206 |
|---|---|
| Media type | Book |
| Edition number | 2014 |
| Copyright year | 2014 |
| Publisher | Springer, Berlin |
| Length | 291 pages |
| Language | English |
