Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework 'Scrum' should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.

Michael Scherm is a historian by training, a manager and consultant by profession, and an avid observer of sales leadership behavior in the U.S., Europe and Asia-Pacific. Michael encourages and assists sales organizations and their leaders to change fundamentally in order to survive digitalization and the associated changes in customer behavior. Working with IT companies across the world for more than 15 years, he experienced the benefits of Scrum, the leading agile framework. Extending his idea to adopt Scrum for sales organizations, Michael founded the Sales Scrum Club in 2018 as a platform for exchange and expertise. Scrum has meanwhile become his main profession: Having returned to Germany after professional engagements in Washington D.C., London and Singapore, Michael is now a Scrum Master at ODAV AG, a provider of software solutions for the public sector in Germany. He is a certified Scrum Master and holds a PhD summa cum laude in early modern economic history from Regensburg University.

Scherm, Michael J.

Publications by Scherm, Michael J.

ISBN	9783030829780
Article number	9783030829780
Media type	eBook - PDF
Copyright year	2021
Publisher	Springer-Verlag
Length	255 pages
Language	English
Copy protection	Digital watermarking