Corporate Entrepreneurs - Independent Entrepreneurs or Corporate Managers
Corporate Entrepreneurs - Independent Entrepreneurs or Corporate Managers
Corporate firms establish start-up collaboration programs with the objective of strengthening their innovative power and securing their market positions. Start-up founders involved in corporate collaboration programs operate in two different worlds: they are independent founders of their own companies while simultaneously being part of a corporate firm. This book answers the question of whether corporate entrepreneurs in start-up collaboration programs make decisions more similarly to independent entrepreneurs or corporate managers. Based on a qualitative study and an incentivized decision-making experiment, the author examines different forms of corporate startup collaboration, investigates the relationship between founders and corporates, and compares decision-making patterns across independent entrepreneurs, corporate entrepreneurs, and corporate innovation managers.
Introduction
The corporate entrepreneur within the framework of corporate entrepreneurship
Empirical Research I Qualitative Study
Analyzing the differences between entrepreneurs and managers a literature review
Empirical Research II Experimental study
Conclusion of the thesis.
Jänicke, Tanja
| ISBN | 978-3-658-51105-0 |
|---|---|
| Medientyp | Buch |
| Copyrightjahr | 2026 |
| Verlag | Springer, Berlin |
| Abbildungen | Approx. 355 p. Textbook for German language market. |
| Sprache | Englisch |
