Disinformation Attacks On Businesses
Disinformation Attacks On Businesses
Disinformation has become one of the most dangerous threats to modern businesses. In this book, communications expert Uwe Wolff reveals how false narratives, digital smear campaigns, deepfakes, bots and state-sponsored influence operations are used to damage companies, manipulate markets and erode public trust. Through real-life case studies and explanations, Wolff demonstrates how these attacks work and why they spread so quickly. Most importantly, he provides practical strategies for the early detection and rapid response to such attacks, as well as long-term protection of corporate reputation. A concise and essential guide for executives, PR teams, legal advisers, and anyone responsible for safeguarding an organization in today s high risk information environment.
Part 1: The Rise of the Information Warriors
Chapter 1. The Hazim Nada Case
Chapter 2. The Impacts Draw Closer
Chapter 3. How Words Can Ignite the World
Chapter 4. Terminology How Do We Define the Definitions?
Chapter 5. 'Why Is Disinformation Effective?
Chapter 6. Crisis of Confidence in Traditional Media An Accelerant for Disinformation
Chapter 7. Media Prankster Joey Skaggs: The Journalist Catcher
Part II: Disinformation From the Political Sphere into the Economy
Chapter 8. Disinformation Attacks on Companies: A clear and present danger
Chapter 9. The Perpetrators and Their Motives
Chapter 10. Vulnerable Business Areas
Chapter 11. Tools and Tactics Mechanisms of Attacks.- Part 3: Defense and Response
Chapter 12. Defense The Search for Time and Space
Chapter 13. Preparation, Countermeasures, Defense Strategies
Chapter 14. The Role of Lawyers in Countering Disinformation Attacks
Chapter 15. Where Are We Headed? From Biobots, AI, Deepfakes and a Negotiable Reality
Chapter 16. The Power of Influencers in Attack and Defense
Chapter 17. Opinions vs. Facts: Communication in the Realm of Post-Truth and Post-Reality.
Wolff, Uwe
| ISBN | 978-3-658-51406-8 |
|---|---|
| Medientyp | Buch |
| Copyrightjahr | 2026 |
| Verlag | Springer, Berlin |
| Abbildungen | XI, 213 p. 10 illus., 6 illus. in color. |
| Sprache | Englisch |