Business Success in the Gulf Region
Business Success in the Gulf Region
This book shows how companies from Germany, Austria, and Switzerland can successfully do business in the Arab Gulf States. The region especially Saudi Arabia is currently diversifying beyond oil and gas, offering lucrative opportunities across many industries. The authors explain in a fact-based, pragmatic way how export-oriented companies can take advantage of these opportunities. As seasoned experts on the Gulf, they translate field observations into practical guidance and offer essential recommendations, plus insider tips drawn from 30+ interviews mostly with Arab managers. Ethical questions that arise in this complex region are not ignored but are addressed from various perspectives. The book exposes the often unseen hurdles European managers face.
The new self-confidence in the Arab Gulf States
Visions, opportunities, and obstacles
How to successfully do business in the Gulf States
Scenario 1: Market entry
Scenario 2: Finding local distribution partners
Scenario 3: Establishing a subsidiary.
| ISBN | 978-3-658-50197-6 |
|---|---|
| Medientyp | Buch |
| Copyrightjahr | 2026 |
| Verlag | Springer, Berlin |
| Umfang | XXXII, 339 Seiten |
| Sprache | Englisch |
