Low-Income Consumers as a Source of Innovation
Insights from Idea Competitions in Brazilian Low-Income Communities
Low-Income Consumers as a Source of Innovation
Insights from Idea Competitions in Brazilian Low-Income Communities
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Bas of the pyramid (BoP)
Inclusive Business
Low-income markets in developing and emerging countries.
Open innovation
Consumer integration into innovationBas of the pyramid (BoP)
Inclusive Business
Low-income markets in developing and emerging countries.
Krämer, Aline
| ISBN | 978-3-658-08929-0 |
|---|---|
| Medientyp | Buch |
| Copyrightjahr | 2015 |
| Verlag | Springer, Berlin |
| Umfang | XXII, 364 Seiten |
| Sprache | Englisch |
