The Product Manager's Toolkit
Methodologies, Processes and Tasks in High-Tech Product Management
Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager's Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
Product Management Concepts
Who's Driving Your Company?Product Management Team
Product Definition Team
Crafting Market Requirements
Concept of Marketing
Value-Marketing Model
Extending Product Life Cycle Stages
Product Management Glossary
Product Manager's Toolkit
PMTK Introduction
PMTK Models
PMTK Templates.
Steinhardt, Gabriel
| ISBN | 978-3-642-04507-3 |
|---|---|
| Artikelnummer | 9783642045073 |
| Medientyp | Buch |
| Copyrightjahr | 2010 |
| Verlag | Springer, Berlin |
| Umfang | XVII, 378 Seiten |
| Abbildungen | XVII, 378 p. |
| Sprache | Deutsch, Englisch |
