Organizational Competence for Servitization
Tim Posselt investigates the factors leading to organizational competence for servitization - a key strategic alternative in times of digitalization and globalization -, and analyses the transformation process servitizing firms undergo. He explores the issue through conceptual research and case studies, and identifies the ability to access and leverage customer knowledge as the foundation of successful servitization. The findings provide valuable insight for managers looking to strengthen their service business, and add to literature on servitization and service-dominant logic.
Analysis of customer knowledge management processes
Definition of the relationship between servitization and service-dominant logic.
Identification of the decisive factors of organizational competence for servitization
Evaluation of the change management process for servitizationAnalysis of customer knowledge management processes
Definition of the relationship between servitization and service-dominant logic.
Posselt, Tim
| ISBN | 978-3-658-20095-4 |
|---|---|
| Medientyp | Buch |
| Auflage | 1st ed. 2018 |
| Copyrightjahr | 2017 |
| Verlag | Springer, Berlin |
| Umfang | XIX, 286 Seiten |
| Sprache | Englisch |
