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Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process.  Academic study has revealed that its issues are complex, problematic, contingent, and even paradoxical, involving multiple organizational layers, such as operations, strategic, relational, and even ecosystemic layers. Recent literature studies have called for improved theories in servitization, and even alternative narratives. In this handbook, the chapters take different perspectives towards servitization, digital servitization or Product-Service-Software systems, presenting and debating over concepts such as organizational transformation, change management, strategic management, business models, innovation and product-service operations. The handbook provides an opportunity to develop improved theoretical grounds for servitization, and thus to elaborate and develop the field further. This volume will be of great interest for the servitization community, including scholars, Ph.D. and master students, but also company managers, developers and consultants facilitating company's servitization efforts.



Chapter 1: Theoretical landscape in servitization

Part 1: Strategic approaches in servitization
Chapter 2: Digital servitization: How manufacturing firms can enhance resource integration and drive ecosystem transformation
Chapter 3: Typologies of Manufacturer Identities in the Age of Smart Solutions
Chapter 4: PSS business models: A structured typology
Chapter 5: Product-Service Systems in the Digital Era: Deconstructing Servitization Business Model Typologies
Chapter 6: Digital Business Model Innovation for Product-Service Systems
Chapter 7: Business models for digital service infusion using AI and big data
Chapter 8: Towards Servitization - A Taxonomy of Industrial Product-Service Systems for small- and medium-sized manufacturers
Chapter 9: Further semiotic perspectives on the outcome-based vs performance-based semantic dispute
Chapter 10: The Features of Performance Measurement Systems in Value-BasedSelling
Chapter 11: Exploring dynamic capabilities to facilitate a smoother transition from servitization to digital servitization: a theoretical framework
Chapter 12: Dynamic capabilities as enablers of digital servitization in innovation ecosystems: An evolutionary perspective
Chapter 13: Reviewing service types from a Transaction Cost Economics perspective
Chapter 14: The role of financialization when moving up the service ladder
Part 2: Servitization process.- Chapter 15: Viewing servitization through a practice-theoretical lens
Chapter 16: Microfoundations of servitization: An individual-level perspective
Chapter 17: Revitalizing alignment theory for digital servitization transition
Chapter 18: Managerial heuristics in servitization journey
Chapter 19: Narrative network as a method to understand the evolution of smart solutions
Chapter 20: A Conceptual Guideline to Support Servitization Strategy Through Individual Actions
Chapter 21: Employee reactions to servitization as an organizational transformation
Part 3: Co-creating value in servitization
Chapter 22: Salesforce transformation to solution selling
Chapter 23: Digital servitization: Strategies for handling customization and customer interaction
Chapter 24: Relational transformation for digital servitization
Chapter 25: Service-Dominant Logic - A missing link in servitization research?
Chapter 26: Value co-creation in digitally-enabled product service systems
Chapter 27: Manufacturers' service innovation efforts: From customer projects to business models and beyond
Chapter 28: Configurational servitization approach: A necessary alignment of service strategies, digital capabilities and customer resources
Part 4: Managing product-service operations
Chapter 29: Digital servitization and modularity: Responding to requirements in use
Chapter 30: Service integration: Supply chain integration in servitization
Chapter 31: Network structures in service provision
Chapter 32: Organizational structures in servitization: Should product and service businesses be separated or integrated?
Chapter 33: Coordinating and Aligning a Service Partner Network for Servitization: A Motivation-Opportunity-Ability (MOA) Perspective.


ISBN 978-3-030-75773-1
Medientyp Buch
Copyrightjahr 2022
Verlag Springer, Berlin
Umfang XXXV, 540 Seiten
Sprache Englisch