The Relevance of Crowdfunding
The Impact on the Innovation Process of Small Entrepreneurial Firms
The Relevance of Crowdfunding
The Impact on the Innovation Process of Small Entrepreneurial Firms
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
Research Design for the Empirical Study
Critical Actors and Their Drivers in the Crowdfunding Ecosystem
New Dynamics in the Innovation Process.
The Crowdfunding Phenomenon
Perspectives of Crowdfunding on the Innovation ProcessResearch Design for the Empirical Study
Critical Actors and Their Drivers in the Crowdfunding Ecosystem
New Dynamics in the Innovation Process.
Scholz, Nadine
| ISBN | 978-3-658-09836-0 |
|---|---|
| Medientyp | Buch |
| Copyrightjahr | 2015 |
| Verlag | Springer, Berlin |
| Umfang | XII, 86 Seiten |
| Sprache | Englisch |
