Factors Driving Social Network Site Usage
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
Privacy Protecting Behavior in Social Network Sites
Drivers of Sharing and Receiving Usage on Social Network Sites.
The Hedonic and Utilitarian Motivations of Social Network Site Usage
The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site UsagePrivacy Protecting Behavior in Social Network Sites
Drivers of Sharing and Receiving Usage on Social Network Sites.
Ernst, Claus-Peter H.
| ISBN | 978-3-658-09917-6 |
|---|---|
| Medientyp | Buch |
| Copyrightjahr | 2015 |
| Verlag | Springer, Berlin |
| Umfang | XV, 123 Seiten |
| Sprache | Englisch |
