Food consumption is vital to human survival. Nevertheless, the exact determi nants of food perception, liking and food choice are still not fully understood. Food, People and Society tries to fill some of the gaps in our knowledge by stud ying these processes from multiple perspectives, each with their own emphasis. Some approaches focus mainly on the characteristics of food products eaten, some focus on the person who eats a particular food, whereas other approaches emphasize the psychological, economic or social context in which food con sumption takes place. By bringing together these different approaches in one book, we open the opportunity to integrate different perspectives and to facili tate comprehension of the complex processes that drive food choice behaviour. Food, People and Society is written for a wide audience, including students and academics interested in food perception and consumption, policy makers, health educators and nutritionists, food manufacturers and food marketers.

I: Food

1 Development and Acquisition of Food Likes
2 The Food and II Sensory Perception as Revealed by Multivariate Methods
3 Beliefs About Fat Why do we Hold Beliefs About Fat and why and how do we Study these Beliefs?
4 Product Packaging and Branding
5 Effects of Product Beliefs on Product Perception and Liking
6 Consumers' Quality Perception
II: People
7 Does Taste Determine Consumption? Understanding the Psychology of Food Choice
8 Food Choice, Phytochemicals and Cancer Prevention
9 Private Body Consciousness
11 Convenience-Oriented Shopping: A Model from the Perspective of Consumer Research
12 Food Intake and the Elderly - Social Aspects
13 Food-Related Lifestyle: A Segmentation Approach to European Food Consumers
III: Society
14 Cross-Cultural Differences in Food Choice
16 The Origin of the Spices: The Impact of Geographic Product Origin on Consumer Decision Making
17 Marketing PDO (Products with Denominations of Origin) and PGI (Products with Geographical Identities)
18 Effect of Communication (Advertising or News) on Sales of Commodities
19 Food Availability and The European Consumer
20 The Economics of Food Choice: Is Price Important?
21 Food Choice in Europe - The Consumer Perspective
22 Beliefs Associated with Food Production Methods
23 Risk Perception, Communication and Trust. How Might Consumer Confidence in the Food Supply be Maintained?
24 Public Participation in Developing Policy Related to Food Issues
25 The Future of European Food Choice.